Marketing and Promotion Essay Example | Topics and Well Written Essays - 250 words

Marketing and Promotion - Essay Example Because the product we sell is books, our aspirations must be consistent with the promise and the ideals of the volumes which line our shelves. To say that our mission exists independent of the product we sell is to demean the importance and the distinction of being booksellers.† This mission statement starts out well but contradicts itself towards the end. It is too long and becomes too broad as well as ambiguous with the mention of â€Å"regardless of the product we sell.† Southwest Airlines’ mission statement which reads â€Å"dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride and company spirit† is an example of a good mission statement. It is short, goes directly to what the company does and what it aspires as well as distinguishing the airline from the others in the business with specifics on its quality and services it