Marketing planning Essay Example | Topics and Well Written Essays - 2500 words

Marketing planning - Essay Example In order to attain the above mentioned objectives, Tesco would have to implement certain significant tactics that include the broad conception of marketing mix which fundamentally comprises the 7 P’s, market segmentation, positioning as well as targeting tactics. Furthermore, Tesco should majorly focus upon the rise in its industrial network portfolio along with universal market expansion in future. In this context, Tesco can initiate the tactic of offering cheaper products for the customers along with possessing powerful brand image, especially to cope up with the fierce competition in the grocery business market in UK. These particular tactics would assist Tesco to accomplish its objectives by a significant level concerning with the fact that the reputation of the organisation is constantly growing. Apart from the above mentioned tactics, Tesco could follow certain other major plans that include the conception of new product innovation along with the idea of Total Quality Ma nagement (TQM) (Scribd Inc., 2012). Additionally, there lies certain other crucial dimensions of tactics through which Tesco could attain its expected business goals by a considerable level. The different dimensions include the consciousness of Tesco regarding the various law set of laws that applies in its particular business operating location along with complying with them in an effective manner and mitigating the issue of Credit Crunch that affected the performance of Tesco in terms of sales.. In this regard, it has been observed that the economy of UK has been experiencing a challenging situation that resulted towards the decline of the economy due to the emergence of significant issues related to Credit Crunch. Such an issue, in due course, affected the disposable earnings of the individuals in the country which indicated that the people or the customers largely focussed upon the idea of saving their valuable money rather than making expenditures for the consumption of products apart from their basic needs. Hence , the purchasing capacity of the customers was observed to slacken in that particular area. In order to mitigate the consequences led by weakening customer purchase, Tesco applied

People Management Assignment Example | Topics and Well Written Essays - 1250 words

People Management - Assignment Example These other steps are of great importance in the marketing sector, where a good relationship with the customer is the ultimate goal( Armstrong, 37) Human resource is one of the most difficult and challenging resources to manage. Humans have emotions as opposed to machines which can be programed to do various tasks. Skills on management of people who are hard to manage are therefore very necessary. Most of the time the hardest challenges have the simplest solutions. First the managers have to accept that management is cumbersome and stop fighting it. This helps in approaching delicate employees’ issues with positivity. Secondly, they should face those issues head on and solve them promptly. In order to handle the challenges effectively, they should see them both from the managerial and employee perspective. Employees can sometimes be very difficult and stressful to deal with, therefore help from others like a colleague, a mentor or one’ own manager, would be very helpful. Their response about a given employee would be very critical in decision making. Setting up of clear and measurable goals is also an important to ol when evaluating individual employee’s performance. Lastly, they should view employees from the perspective of â€Å"a liability or an asset†. If an employee is an asset, keep him/her but if a liability let go (Richardson, 36). 1. Have a one-on-one discussion with her. Make her free to present her case and listen carefully to her concerns. This will help in coming up with an amicable solution to her problems. Listening to her would save the day because there could just be a mere misunderstanding. 2. Provide her with a crystal clear behavioral feedback. This would involve telling her what she should do differently to regain the trust of the customers. This may entail transferring her to another branch to meet new customers (Neil, 80). 3. Make a list of the mistakes Alexander has

Dwight D. Eisenhower as President Research Paper

Dwight D. Eisenhower as President - Research Paper Example (â€Å"Biography: Dwight David Eisenhower.†). Eisenhower excelled at sports, particularly football, and was an enthusiastic outdoorsman. The skills he nurtured at Abilene included poker, keen powers of observation and personal assessment, and racial integration. A tireless worker, he produced and sold tamales and vegetables, harvested wheat, and served as a fireman every night of the week (â€Å"All About Eisenhower.†). Eisenhower won an appointment to West Point in 1911. He detested hazing, and exhibited natural leadership qualities, graduating in the upper half of his class in 1915. He married Mamie Geneva Doud in July 1916. They had two sons, Doud Dwight, who died at age three, and John Sheldon Doud. Eisenhower’s military career continued until 1948, when he resigned to become the President of Columbia University. In 1950, he was appointed the Supreme Commander of the North Atlantic Treaty Organization. He was elected the thirty-fourth President of the United States on 4 November, 1954 and went on to serve a second term. Eisenhower retired from the Presidency to live on Gettysburg Farm in Pennsylvania. Eisenhower played the role of Elder Statesman, advising the Republican Party and Presidents Kennedy and Johnson. Following a rapid decline in health, he was admitted to the Walter Reed hospital, where he died of heart failure on 28 March, 1969. Eisenhower was buried in his â€Å"beloved Abilene† (â€Å"Biography: Dwight David Eisenhower.†). Eisenhower’s brilliant military career makes for impressive reading. The newly commissioned second lieutenant was posted at   Ft. Sam Houston, Texas in 1915. The following years saw him make the round of military posts in Texas, Georgia, Maryland, Pennsylvania, and New Jersey. His duties included football coaching, and training recruits for World War I. He served in the War Department's First Transcontinental Motor Convoy. He was deeply disappointed in missing active World War I d uty. (â€Å"Biography: Dwight David Eisenhower.†). In 1920, after volunteering to be a Tanks Corps observer, Eisenhower authored a critical article â€Å"advocating that the Army make better use of tanks to prevent a repetition of the static and destructive trench warfare of World War I† (â€Å"American President: Dwight Eisenhower (1890-1969)†). Eisenhower was reprimanded for this. His transfer to the Panama Canal Zone brought him under the mentorship of General Fox Connor, who helped him to enter the elite Command and General Staff School at Ft. Leavenworth, Kansas. Eisenhower graduated first in his class. As an aide to General Pershing, he toured Europe, gaining valuable insights. He went on to serve as military advisor to General MacArthur in the Philippines, helping to develop an effective Philippine army. On his return to America, Eisenhower’s sterling leadership and planning skills in the Louisiana Maneuvers made him a Brigadier General. At the out break of World War II hostilities, Eisenhower’s Pacific war plans impressed Army Chief of Staff George Marshall, and resulted in Eisenhower’s meteoric rise to a five-star General. He ensured cooperation among the allies as Commanding General, US Army, European Theater; he commanded the Allied troops’ invasion of North Africa in Operation Torch; he directed the invasion of Sicily and Italy; he served as the Supreme Commander of the Allied forces in the invasion of Western Europe in Operation

Marketing and Promotion Essay Example | Topics and Well Written Essays - 250 words

Marketing and Promotion - Essay Example Because the product we sell is books, our aspirations must be consistent with the promise and the ideals of the volumes which line our shelves. To say that our mission exists independent of the product we sell is to demean the importance and the distinction of being booksellers.† This mission statement starts out well but contradicts itself towards the end. It is too long and becomes too broad as well as ambiguous with the mention of â€Å"regardless of the product we sell.† Southwest Airlines’ mission statement which reads â€Å"dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride and company spirit† is an example of a good mission statement. It is short, goes directly to what the company does and what it aspires as well as distinguishing the airline from the others in the business with specifics on its quality and services it

American Presidents, Religious Cultural Heritage, and Nuclear Weapons Dissertation

American Presidents, Religious Cultural Heritage, and Nuclear Weapons Decisions - Dissertation Example In 1945, nuclear bomb was dropped in Hiroshima and Nagasaki and it showed the extent of the devastation and death, which resulted from the use of nuclear bomb. Through it, people became aware of the magnitude of destruction because of the nuclear bombing in Hiroshima and Nagasaki. In turn, these events ushered a new phase in war and military armaments –nuclear warfare and nuclear weapons. It changed the manner in which international relationship among countries was conducted and it altered the view of international politics as the international community adapted to the reality of the threat of nuclear war. In this context, the necessity of understanding the threat of nuclear weapons and nuclear war falls not only from the perspective of politics, but also from the view of religion. Since, religion plays an important role in the shaping and defining of the values and beliefs of the society and then individual. However, this research will focus on the effect of religion pertinen t to nuclear decision-making of some Presidents of the United States. Although war has long been part of human story, WW II is different from all other wars noted in history. It is not because technology is adopted in the development of war armaments. In fact, technological innovations are applied in war regardless of the period. For instance, this shows that idea of applying technology in war is not a distinguishing attribute of WW II. Rather what distinguishes it from other wars in history is the reality of nuclear atomic bomb. The determination of the potential of nuclear atomic bomb and the first nuclear atomic bomb was established by the Manhattan Project at a cost of $2 billion. This project was known only to a few people and the intention was to build an atomic bomb. The scientists under the direction of Robert Oppenheimer were in a race against the Nazis who they thought were also building atomic bombs.6 When it was first tested and was exploded in the desert of Alamogordo, New Mexico on July 16, 1945, it was described as â€Å"flashing with t he brightness of several suns at Midday† 7 The nuclear atomic bomb was first used during WWII. It was dropped in Hiroshima and Nagasaki to stop the Japanese onslaught in Asia. 8 On August 6, 1945, the U.S. B-29 Superfortress Enola gay dropped

History phase 3 Essay Example | Topics and Well Written Essays - 500 words

History phase 3 - Essay Example Its accession number is 10.125.130, can be viewed in gallery 774. Irvin Lyion, the author of an 18th century book on furniture provides the modern-day readers with the original details related to the object in the Metropolitan museum. Page 198, of his book shows that the oval table with falling leaves was sold in 1669, from a man known as Antipas Boyes from Boston. The location of the owner of the table coincides with the information at Metropolitan Museum, which shows that the table could be found from different geographical locations, such as Boston and New England, as note from the title of this book. From Lyion’s table, it is also clear that the table was on sale at a price of  £ 3.10. It is also evident that tables with an oval top with falling leaves and at times with folding parts were fashionable in England for one of two decades (Lyion 199). As stated by Lyion, the tables were in existence in the latter part of the 17th century and later became common during the 18th century. This information also coincides with the information o f the oval table at the Metropolitan Museum. As describe by Lyion, people used to call them â€Å"oval tables† and loved them because they occupied small space in the house. Though the oval tables were narrow in frame, Lyion states that the leaves were often large and had many legs to support their weight. From this source, I also learnt that these tables were not only used at homes, but in hospitals such as the hospital that Lyion mentions on page 199, the Heriot Hospital in Edinburgh. Others could also be found at the Connecticut Historical society of Hartford. The legs of the table were plain before 1750s, but after this year they were all made with certain patterns (Lyion 201). In Brock Jobe’s book on Portsmouth furniture, he also provides his readers with details of the 17th century tables and when most of these tables were made. For

HRM Assignment this is a Business degree Report

HRM this is a Business degree Report - Assignment Example This is what had happened to Bolton Wonderers wherein one of their female nutritionist had claimed for an equal pay. The main thrust of this paper is to provide the management team with advices in relation to legal and procedural issues to the claim of their female employee that she is paid substantially less than her male counterparts. Legal and Procedural Issues There is discrimination in the workplace if there is hostility toward an individual based on sex, age, religion, race and even disability (Hoffman, 1999). Legal training program in every organization is mandated by the Federal and state law to avoid any sex biases. The group of women is heavily regulated with so many legislations for them to be protected from discrimination particularly in the workplace. The study of Lockwood (2006) cited that some organizations nowadays are considering woman as one of the talented pools of becoming future employees. In fact, it is suggested that women are capable even in high level special ty careers. Although it’s difficult for them to achieve an equal footing with men in the workplace, the total of women workers is increasing. They are now considered as one of the great contributors in this change in demographics and economic factors. In almost all countries, provisions and legislation with regard to the employment of women are significantly considered because these could only paved the way to equal opportunities in employment. The European Economic Community (EEC) had constructed principles that women are entitled to receive equal pay with his male counterparts, provided that they are doing equal work. â€Å"In 1975, the Council of the European Communities issued the Equal Pay Directive (75/117) which states that all discrimination on the ground of sex in respect of pay should be eliminated† (Littlejohn, 1994). The issuance of the directive obliged members to completely comply with the legislation. It is stated in the regulation that all establishment s should give a woman an equal pay with man if they are doing like work, work rated as equivalent, and work of equal value to that of the man. In addition, it has been specified in the legal procedure revised by the Equal Opportunities Commission (EOC) that an â€Å"employer can only pay a man more than a woman for doing equal work if there is a genuine and material reason for doing so which is not related to sex† (Equality and Human Rights Commission, 2003, p.2). A sex discrimination in pay would exist if the employer’s reason is based on higher market value wherein it would regard the job as for male only. In the case of the female nutritionist, she claimed that she has grounds for an equal pay claim over his male counterparts who are the physiotherapists and the coaches. The claim could be considered by the management team considering that it is stated in the law that work of equal value would entitle the women to claim for an equal pay. The Legal Procedure Filing a sex discrimination in pay is a complicated process, and so the law provides a legal procedure for individual who wants to file a suit against their employers for an equal pay claim. If the female nutritionist would take a claim for equal pay with his male counterparts, then the issue should be first introduced to the management team of Bolton Wanderers being her employer. The issue should be first settled between the employee and the employer by applying the company’