Strategic growth of ethical fashion in the luxury market Case Study

Strategic growth of honourable fashion in the luxury market - Case Study ExampleRecently, since the year 2005, ethical issues such as child labour, sustainable fashion, green issues, handsome shell out etc have gradually started to catch the attention in the UK fashion industry, when many high school street brands started to catch up with the fair trade trend. One of the biggest retailers in the high street, Topshop has started to collaborate with People tree which is a pure ethical brand, and launched ethical fair trade range in the year 2007. During the same time, young UK fashion designers created a new range of clothing for an established, sustainable fashion label in a competition from the Make Your Mark in Fashion campaign which aims to encourage an enterprise culture among the UKs youth in London. Also, during the same period of time Marks and Spencers which is a ultimately dominance retailer in the UK fashion industry, has started Plan A which covers green issues, fair t rade, organic material etc. Their slogan We do it, because you want us to do it and we think it is the remediate thing to do. This indicates that the major factor which constrains their business is their end consumers. Finally the ethical boom trickled down to Primark which is the low end high street brand. Primark has been voted as the least(prenominal) ethical clothing retailer in the UK, according to a survey by The Times Newspaper in 2007. Also they started to lose 42% of their customer at once a UK the television show Panorama rightly exposed Primark as using child labour to make their cheap clothing. Eventually, in 2the year 2008, Primark has launched a fair trade organic range which contains T-shirts and jeans. Moreover, many organizations related to the ethical issues were found and are showing a rapid growth every season. In new times fashion industry focused on Green Issues with increasing awareness of the environmental problems and retailers in search of fair trade co tton could see a significant increase in its availability and